Turning Content into Currency

The Founder of Wholehearted Social, Kumba Dauda will be hosting the ‘Turning Content into Currency’ workshop to provide the latest, best practices within the social media marketing industry in order to turn your social media followers into paying customers. If you are stuck with a disengaged social media audience who aren’t buying your products or services… this training is for you! At the core of this session we will be covering Attraction Marketing and how you can implement this strategy to attract the right customers organically - instead of a mass market, blanket approach. This session will give you an understanding of attraction marketing and a step by step guide on how to build your own attraction marketing strategy. Agenda:

• What is Attraction Marketing?

• Benefits of Attraction Marketing

• Successful Attraction Marketing Examples

• Step-by-step guide to build an attraction marketing strategy

• The biggest mistakes brands make when building an organic social media strategies.

• Q&A with Kumba