Conversion Rate Optimisation & Increasing Qualified Leads On Your Website

For many businesses, increasing enquiries on their website is an ideal conversion (or outcome) from someone visiting you online. But what do you do if you're struggling to get enquiries in the first place? In this workshop, we're going to focus on precisely that, and develop an actionable strategy for you to make the most of your web traffic & gain more enquiries than ever before!

To achieve this, we'll explore:

• Site and content enhancement (making your content work for you)

• User flow and navigation around your website

• Conversion opportunities for your business across your site

• A/B tests and how to experiment with your site content

• Measuring how effective your efforts are with online analytics tools

Equipment: be sure to bring a laptop and charger with you for any practical elements of the session