Thursday 10th June 2021, 9.30am - 4.30pm
Discover new ways to connect with customers,
increase sales and grow your business
Make sure you join us for the most anticipated conference line up we have ever pulled together at Digital Drive. Whether you want to be motivated, learn new skills, grab a slice of inspiration, or learn from the experts - Digital Drive LIVE will do all of this and more.
JOIN US FOR THE ENTIRE DAY, OR COME ALONG FOR JUST ONE SESSION - WHATEVER SUITS YOUR DIARY BEST. JUST MAKE SURE YOU DONT MISS OUT ALTOGETHER!
Why attend Digital Drive LIVE?
Increase your sales
by discovering the secrets to social media success
Set yourself up for success
by defining your 2021/22 Digital Marketing Strategy
Create videos/vlogs to engage your audience
Keep customers for life by thinking outside the box
Reach new customers through Google
Be inspired to drive your business forward
WORLD CLASS SPEAKER LINE-UP
Described by Forbes as a 'Game-changing' speaker and author, Geoff Ramm returns to his native North East to deliver his world class keynote address as part of Digital Drive: LIVE . Geoff will share his out-of-this-world ideas on how you can create a customer experience that has your business talked about for decades! Geoff is joined by fellow professional speaker and award winning entrepreneur, Lizzy Hodcroft, whose infectious personality and ambition even led to her being described as "Dazzling" during her appearance on Dragons Den in 2018.
MORNING NETWORKING - 9:00AM
Get to know each other and create new business opportunities.
Connect with peers and colleagues in the Meeting Hub for more in-depth one-to-one conversations.
Geoff Ramm - 9:45AM
Morning Keynote - Celebrity Service
Geoff Ramm, the creator and author of Celebrity Service and OMG Marketing, knows that great customer service leads to lucrative, repeat business.
So how can you design a customer experience that has you talked about for decades to come?
Geoff knows the Jedi Mind Trick to make you craved by your customers, envied by your competitors and raved about in your industry.
In this interactive keynote you will not only discover out-of-this-world ideas, but you'll come up with exciting ways to implement them too.
Dr Jayne Rodgers, Teesside University - 10:45AM
Getting your content seen with Facebook Ads
Janye is a Senior Lecturer in Digital Marketing and Digital Business, Trainer on the Google Digital Garage project, Digital Marketing Specialist and award-winning fitness blogger. Dr. Rodgers has over 17 years’ experience of business management, education and research. In this session you'll learn how to:
Understand your customers better
How to find new customers
How to reach new customers with Social Adverts
How to know you've reached them!
Jonny Ross, Fleek Marketing - 10:45AM
Finding new customers using Google Ads - How to get a return on investment
Delivered by Jonny Ross, this session will help with understanding the steps needed to design your google ad campaigns and help you:
Understand the role of Pay per Click in the search marketing landscape
Develop and implement PPC campaigns that increase high quality clicks and raise Quality Scores
Craft highly effective PPC ads that encourage click-throughs while continuously testing
Identify, measure and act upon the KPIs that will help you boost your PPC performance
Use all of this new knowledge to help you win more business!
Lizzy Hodcroft - 12:15PM
Lizzy is a one-woman force of nature. Her enormously ambitious and passionate vision and her proactive stance on Mental Health in entrepreneurs certainly helps to address a subject that is not always pushed into the lime-light.
Lizzy originally fell in love with start up when starting her business, The Sweet Beet, in which she appeared on Dragons Den. Most recently, she is often busy with public speaking and creating her new business as co-founder in Discova Health. Her story shapes a narrative of true entrepreneurship and through that, a path to recovery, self-discovery and enlightenment.
Amy Stockdale, Digital Allies - 1:15PM
Video Marketing Success - Reels, Stories & Going Live
The amount of content being produced on social media is at an all time high right now, meaning that it’s more important than ever to stand out from your competition.. A brilliant way to do that is to experiment with video content & take advantage of the variety of video-related content types available to us - from Reels, to Live Video, to Stories.
During this session, we’ll explore the ways in which you can develop your video marketing strategy for 2021. Identifying key pieces of equipment, ways in which you can think of content to produce and a vital overview of the key types of video content available for you to create right now.
Panel Discussion - 2:15PM
The role of Artificial Intelligence (AI) in business - The Rise of the SME
When you hear AI you might be thinking along the lines of 'Terminator' or 'Robocop' but AI isn't just about robots and something only large companies could invest in.
Over the last few years the high speed growth of AI makes it more likely for SMEs to embrace the technology, helping to increase sales and improve customer experience.
During this discussion we will hear from companies who have used AI to help further their business.
Rik Courtney, Be More Social
The Fundamentals of Social Media
Our event host for the day will deliver a powerful closing keynote session on The Fundamentals of Social Media.
Social Media puts you directly in front of your customers, however most of us struggle to understand how social media achieves this.
Whether you want to learn how to gain more customers, build your brand or know what content to post Rik will tell you how to do this.
During this session we’ll look at:
Defining your social strategy
Your customer experience
How often to post
Reviewing your data