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Digital Drive Live

Discover new ways to connect with customers, increase sales and grow your business 

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Whether you want to be motivated, learn new skills, grab a slice of inspiration, or learn from the experts - Digital Drive LIVE will do all of this and more. Join us virtually on Wednesday 7th December for as many sessions as you can, just make sure you don't miss out altogether! ​​

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Attend and you will:

Create videos to engage your audience

Online Networking
 

Get to know each other and create new business opportunities. 

Welcome 

Host: Pascal Fintoni

A warm welcome from Pascal and set out the agenda for the day.

Making Content Creation Less Scary: Top Tips to Turn Video Content into Sales

Issy Roughan, Howell Film

Video content is the key to building a connection with your audience before they make that all important commitment - it emphasises the age-old adage of 'people buy from people'! In order for your video content to work, it has to look great, have a narrative and drive your audience to do something. (It's not all about dancing on TikTok either!)

But, if you find hitting record and putting yourself out there absolutely terrifying - don't panic. Head of Production and senior video editor Issy from Howell Film will give you her top tips for creating DIY video content in a way that's strategic, creative and is focused on driving more results (and more sales!). 

You will gain:

• A clear understanding about the world of short-form content (like Reels and TikTok), and content creation

• The importance of planning

• Key tips to build your confidence in front of the camera 

• Easy hacks for editing your videos on your phone 

Google Business Profile 

Sue Thompson, Catch Designs

We will be looking at the benefits the free Google Business Profile can bring to your business, to improve your business being found online and to support your search engine optimisation opportunities. We will help you to build your profile and manage it successfully in the future.

Key Takeaways:

• Tips to optimise your free Google Business profile

• Tips on the right imagery, video and keyword content you should include in your profile

• Guidance on the number of ways you can post your own content to your profile to gain visibility

• Tips on assessing the success of your new Google Business Profile

• Highlighting the hidden benefits including: responsive website creation, collecting reviews and managing direct messages.

• Suitable for attendees who don’t have a Google Business Profile yet as well as those who have one but haven’t used it to its fullest potential.

• ‘Set up’ hand out and profile building checklist also provided on request.

The 7 Habits of Highly Successful LinkedIn Users

Norma Foster 

If you want to know how to get the most from LinkedIn but are short on time, then this is the session for you. I’ll be sharing tips and tactics that we have researched, tried and tested so you can get the results you want and deserve in less time. We’ll be diving into the 7 habits of successful LinkedIn users and how these can produce the very best results for you. 

I’ll be showing you how to:
 

• Present an outstanding profile and share your unique story and style to make a great first impression

• Create your ideal customer profile and secure good connections

• Get engaged in quality conversations with people on LinkedIn

• Post content with purpose that delivers great results: Minimum Effort Maximum Return

• Nurture your company and showcase pages

• Adopt this 5-Step outreach strategy on LinkedIn for better return

• Be your best self and share your know-how generously

12.15pm - 12.45pm

Lunch & Networking

Get to know each other and create new business opportunities. 

How to get more enquiries from your website 

Matt Wiles - InfoServe 

Discover quick and easy changes that you can make to your own website which will increase enquiry rates. 

• Essential homepage tips to improve visitor engagement rates.

• The homepage ‘hero’ section: what is it and why it’s so important.

• Increase enquiry rates with call to actions, buttons and contact form placement.

13.50pm - 14.50pm

Email Marketing - turning contacts into sales

Jonny Ross, Fleek Marketing

Aimed at giving you the best practices and turning your contacts into sales, this workshop will focus more on the strategy and tips that make your emails land in inboxes, get opened, and more so get clicked!

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Full of technical insight and best practices, this webinar will look at how email marketing can be used strategically to power growth and how to track ROI and performance of a marketing campaign.

Delivered by Jonny Ross, this session will help with understanding the steps needed to design your email campaigns, teaching you practical and useful tips which you can implement straight away!

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Learn how to get your emails opened, clicked on and kept out of spam!

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Agenda:

• Email Basics

• Email Best Practices

• Technical Considerations

• Building your audience

• Killer subject lines

• Visually Strong Design

• Landing Pages

• Tracking / Measuring ROI

• Examples

14.55pm - 15.55pm

2023: The Year of the online Experience Makers 

Pascal Fintoni

In this fun and insightful presentation, Pascal Fintoni looks back at the challenges faced by visionaries and risk-takers from the distant and more recent past as they attempted to build a better online experience for their customers.

These lessons and stories are important to us and a great source of inspiration as we build our own digital marketing strategy for 2023. Our collective challenge for next year is clear: to pave the way for the next generation of digital business owners and leaders.

Key Takeaways for your 2023 digital strategy:
 

• How to become your industry’s business detective by launching an investigation about the impact of new technologies.

• Why you should take the initiative and craft a unique online experience that is right for you AND your customers.

• It’s not easy to become an online experience maker but the ‘R-S-T’ formula can really help: Rituals-Senses-Television, yes television!