Over the last year, we have seen the landscape of video advertising and marketing continue to transform, with more businesses producing videos to enhance their brand awareness, reaching new audiences and driving direct responses with visually clear and powerful call to actions. 

Think with Google’ reveals that recent research has shown a shift in video advertising and marketing which comes down to consumer behaviour developing across different online platforms and target audiences veering towards passive viewing.  

The new TrueView video format also evolved to elicit action on the YouTube channel, enabling viewers to carry out a particular action like signing up for a service or purchasing a product. But one of the common questions for new video content creators is what kind of content should I produce for my brand? 

To help provide inspiration for your business video topics, HubSpot have produced the list below as a starting point to help reach out to your target audience. Consider the types of content you could produce for your website from this list: 

About us Culture Ask me anything Comedy Shows Explainers Tutorials Customer case studies Product promos 

There are many ways to continue to drive video engagement, ensuring that you are telling a story. Use video interaction tools to reach out to a wider target audience and raise further brand awareness for video users. 

Make sure you start with customising end screens which appear after your video, presenting a clear call-to-action and use an email capture form to produce leads through the duration of the video at different points. 

Creating marketing videos can feel quite scary if you’ve never done it before, but this is designed to give you a flavour on best practices, trends and examples in the marketplace. 

A big thanks to BQ Live for allowing us to utilise their content. To view the article in the original format please visit BQ.

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