Social Media News Round Up - Summer 2018

By Pascal Fintoni, Leon Howe and Natalie Eminae



[00:02:40] a reasonably busy summer for Facebook with some tweaking to the layout of profiles, pages and groups; a future re-release of Facebook Marketplace; new features including uploading Stories from desktop, adverts options reshuffled and playing vertical videos in full


[00:19:30] The battle between Instagram and Snapchat continues; Instagram Stories doing better than Facebook Stories; opportunities to take advantage of IG TV for long form content; community watching of video content to engage your audience


[00:29:20] YouTube slowly rolling out the 3 video display options: landscape, square, portrait; and a bizarre PR stunt with a full movie being uploaded ‘by error’


[00:32:10] Linkedin making small, slow but clear progress in the right direction with the increase in hashtags, the re-introduction of Linkedin Groups, a refresh of the messaging app and the addition of machine translation


[00:39:00] Twitter is still looking for its place in the social media ecosystem, recently sending suggestions of accounts to unfollow; investing in AI to remove fake accounts and malicious content


[00:47:30] Strategy Of The Month: investing more time in building relationships with micro-influencers and community managers


[00:47:30] App Of The Month: buzzsumo.com


[00:54:15] Leon’s Find Of The Month: Google France advising its users of the imminent closure of Google+ and suggesting moving on to Twitter or Facebook


[00:57:40] Pascal’s Social Media Content Creator Of The Month: Jay Baer and his team at convinceandconvert.com


Thanks Pascal, Leon and Natalie! For more information see https://pascalfintoni.com/social-media-news-round-up-summer-2018/

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