Social media news round up - Mar/Apr 2018

In this guest video blog post from the fantastic Pascal Fintoni, he catches up with Leon Howe and Natalie Eminae about updates to popular social media platforms over the past few weeks.

[00:04:00] We reflect on the recent Cambridge Analytica scandal and how Facebook is going to adapt its ad targeting and behaviour data based campaigns for its 2.2 billions active monthly users

[00:18:00] We talk about Linkedin and the newly introduced native video uploading for company pages together with the use of hashtags to make content more ‘discoverable’

[00:24:40] We look at how Instagram is attracting more users with many features such as Instagram Stories, Focus, Superzoom and Rewind

[00:36:00] We consider the return of the Snapchat Spectacles, or Snap Specs, and their attempt to slow down their decline with immersive user experience

[00:42:15] We share our reactions to Pinterest allowing their users to find photos based on skin tone and how the real power of Artificial Intelligence is still to be revealed

[00:48:20] We end with our thoughts on the arrival of a new platform: Vero and the revival of an oldie: Youtube

[00:55:10] Strategy of the Month: go for a mobile first approach to your social media activities and take full advantage of the vertical screen space

[00:58:30] Social App of the Month: Adobe Photoshop Express

[01:00:25] Leon’s Find of the Month: Microsoft best placed to deal with digital disruption according to research by GlobalData – click here for article

[01:05:30] Pascal’s Social Media Creator of the Month: Social Media Today and its community

We hope you found the content useful and do get in touch with your questions and suggestions for our monthly social media news roundups via [email protected] .