Welcome to the Halloween Special! We look at the horror stories and fairy tales from the realm of social media and we explore whether it will be trick or treats for community managers out there!
[00:02:05] It is a total horror story for Facebook with a £500,000 fine for the Cambridge Analytica scandal, even stranger was the appointment of Nick Clegg as head of global affairs, but it is not all doom and gloom with the introduction of music on profiles and stories, and the return of the Facebook Glasses for AR/VR experiences.
[00:14:25] A look at the social media usage of younger people, the end of the Instagram/Snapchat battle, a great recap on how to use Instagram for Business (not to be missed!)
[00:23:30] Some news from WhatsApp for Business: a new release for iPhone, better way to sort conversations and some great automated features.
[00:32:10] Twitter has lost 4 billion users but has exceeded their revenue target, could this be a turning point for the platform?
[00:36:05] Linkedin is allowing account holders to use their data with the Bing advertising solution for better targeting, first example of integration of a social network with a search engine.
[00:41:10] Leon’s Find Of The Month: Google Maps For Business introducing alerts to followers, YouTube spending millions on educating content creators and consumers.
[00:43:50] Strategy Of The Month: Get ready managing for customer enquiries via social media.
[00:47:10] Social Media App Of The Month: WhatsApp For Business.