We talk about getting sales and marketing to work together in supporting the customer journey with the right kind of content at the right time.
In this episode, we ask Joanne to share her advice and suggestions on:
Why content marketing is becoming more mainstream, and how its value can be measured
How the customer journey has changed and how this impacts their decision to work with you
Why most of the time we don’t know our customers’ pain points, and why we really shouldHow the traditional customer feedback loop can be utilised to give you content ideas
The need to get sales and marketing teams together to talk about customer needs and what content would help themWhy anyone in a customer-facing role is essential for creating valuable content, from customer services to technical engineers
When you’re known for being good at something, you’re more confident in your business and less concerned about where work is coming fromNiching is good – it’s easier to generalise from a niche than it is to specialise from a generalism
What the content marketing ethos is: being open and transparent, and attracting people to you by sharing, educating, informing and empowering them
Why to be creative, you need to move from your usual working environment
The importance of having ‘critical friends’ to help you edit and improve your content
How good images and professional graphics can improve blogs and enhance the aesthetics of your content
Key resources mentioned by Joanne Dolezal in this episode
Content marketing pioneer and author Marcus Sheridan: https://www.thesaleslion.com/
Heather Townsend’s book, The Go-To Expert
Content marketing expert Mark Schaefer’s website and his book: KNOWN, The Handbook For Building And Unleashing Your Personal Brand
Chris Marr, owner of the membership site and host of CMA Live: https://www.thecontentmarketingacademy.co.uk/
Entrepreneur and business strategist Tony Robbins: https://www.tonyrobbins.com/
Interested in more advice from our Trainer Pascal Fintoni? Watch this replay fo his Google Conference Webinar.
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