How To Get Started With Podcasting To Build Your Brand

Updated: Apr 22


Experienced podcaster and content strategist Colin Gray explains how to launch a podcast series quickly and build a growing audience who will become your trusting fans:


During the interview, we ask Colin to share his advice and suggestions on:

  • how he began as a podcaster and why it is much easier now than ever to get started

  • what his thoughts are on the state of content marketing and why video and podcast are so popular

  • why new content creators should consider keeping all steps as simple as possible including technology

  • why going for the podcast seasons or podcast series format is a wise approach to avoid burnout

  • how to use ‘lesson planning’ as a technique to create deeper and more compelling content

  • how to take advantage of his formula ‘simplicity + frequency’ to become a better podcaster faster

  • what the differences are between podcast hosting, podcast distribution and podcast publication

  • why being a guest on podcast shows is a wise decision to learn and practise the art of conversation

  • the importance of using real interactions, published blog posts or questions on social media for inspiration


Key resources mentioned by Colin Gray in this episode:

  • libsyn / blubrry/ popular podcast hosting solutions giving you access to stats, embedding and publishing tools

  • powerpress / a dedicated wordpress plugin to help you publish your podcast on your website including SEO and subscribe tools

  • spreaker / stitcher / itunes / podcast episodes directories and distribution platforms for your audience

  • audacity / popular audio recording and editing web app to add to your podcasting toolkit

  • samsung saq2u mic / usb and slr external mic used by Colin Gray during this interview

  • sure sm58 / additional mic used by Colin for his podcasting

  • yahama mg10 / mixing console used by Colin with sure sm58 mic

  • zoom h5 / portable audio recorder which can be linked to yahama mg10 mixing console

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