Experienced podcaster and content strategist Colin Gray explains how to launch a podcast series quickly and build a growing audience who will become your trusting fans:
During the interview, we ask Colin to share his advice and suggestions on:
how he began as a podcaster and why it is much easier now than ever to get started
what his thoughts are on the state of content marketing and why video and podcast are so popular
why new content creators should consider keeping all steps as simple as possible including technology
why going for the podcast seasons or podcast series format is a wise approach to avoid burnout
how to use ‘lesson planning’ as a technique to create deeper and more compelling content
how to take advantage of his formula ‘simplicity + frequency’ to become a better podcaster faster
what the differences are between podcast hosting, podcast distribution and podcast publication
why being a guest on podcast shows is a wise decision to learn and practise the art of conversation
the importance of using real interactions, published blog posts or questions on social media for inspiration
Key resources mentioned by Colin Gray in this episode:
libsyn / blubrry/ popular podcast hosting solutions giving you access to stats, embedding and publishing tools
powerpress / a dedicated wordpress plugin to help you publish your podcast on your website including SEO and subscribe tools
spreaker / stitcher / itunes / podcast episodes directories and distribution platforms for your audience
audacity / popular audio recording and editing web app to add to your podcasting toolkit
samsung saq2u mic / usb and slr external mic used by Colin Gray during this interview
sure sm58 / additional mic used by Colin for his podcasting
yahama mg10 / mixing console used by Colin with sure sm58 mic
zoom h5 / portable audio recorder which can be linked to yahama mg10 mixing console