How to get a return on investment with Google Ads


Delivered by Jonny Ross, Fleek Marketing


This workshop will look at how Google Adwords (PPC) can be used strategically to power growth and how to track ROI and performance of a website. Delivered by Jonny Ross, this session will help with understanding the steps needed to design your google ad campaigns.


• Understand the role of Pay per Click in the search marketing landscape

• Develop and implement PPC campaigns that increase high quality clicks and raise Quality Scores

• Craft highly effective PPC ads that encourage click-throughs while continuously testing

• Develop a bid management strategy to maximise high quality visitors and minimise costs

• Identify, measure and act upon the KPIs that will help you boost your PPC performance

• To increase ROI

• To be more strategic with marketing decisions

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UMi Commercial Limited

Company Number 07227157

Spectrum 6, Spectrum Business Park, Seaham, County Durham, SR7 7TT

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