Delivered by Jonny Ross, Fleek Marketing
This workshop will look at how Google Adwords (PPC) can be used strategically to power growth and how to track ROI and performance of a website. Delivered by Jonny Ross, this session will help with understanding the steps needed to design your google ad campaigns.
• Understand the role of Pay per Click in the search marketing landscape
• Develop and implement PPC campaigns that increase high quality clicks and raise Quality Scores
• Craft highly effective PPC ads that encourage click-throughs while continuously testing
• Develop a bid management strategy to maximise high quality visitors and minimise costs
• Identify, measure and act upon the KPIs that will help you boost your PPC performance
• To increase ROI
• To be more strategic with marketing decisions