Your Essential Guide to SEO: Influencing the Rankings & Traffic for Your Website Through Search Engine Optimisation

Whether it's to gain more views of your blog content or to increase conversions for products or services, optimising your web content for organic search should be a key part of your web strategy - this is where Search Engine Optimisation comes in. Designed to support businesses who are new to the world of SEO, this workshop will describe and cover all major aspects of SEO to benefit your web content and increase your chances of success in ranking on the first page. Although SEO is a technical discipline, and the landscape is always changing, feel confident in the knowledge that you can easily understand and implement the basics yourself. And, even a small amount of knowledge can make a big difference!

Equipment: please be sure to bring a laptop and charger to this workshop for practical breakouts