Networking Morning

Hear from Johnny Woods on What is a Buyer Persona and Why is it Important?

Buyer personas are a critical component of successful inbound marketing, particularly for your sales and marketing teams. After all, marketing needs to know to whom they are marketing and sales need to know to whom they are selling! Creating and using buyer personas is a fundamental part of the inbound process in order to effectively attract and convert prospects into clients. You need to know who you are communicating with in order to say the right thing, at the right time, in the right way and via the right medium! Johnny will cover:

• What is a Buyer Persona?
• How to Create Your Own Buyer Persona
• How to Use Buyer Personas in Marketing
• How to Use Buyer Personas in Sales
• Next Steps

There will be refreshments and breakfast buffet available after his talk with an opportunity to network with other local businesses.