Fri, 24 Sept | Clean Bean Restaurant

Networking Morning

Join us for our first live Digital Drive Networking morning with guest speaker Johnny Woods from Thrive.
Registration is Closed
Networking Morning

Time & Location

24 Sept, 08:00 – 10:00
Clean Bean Restaurant, Seaham

About the Event

Hear from Johnny Woods on What is a Buyer Persona and Why is it Important? 

Buyer personas are a critical component of  successful inbound marketing, particularly for  your sales and marketing teams. After all, marketing needs to know to whom they are  marketing and sales need to know to whom they are selling!  Creating and using buyer personas is a fundamental part  of the inbound process in order to effectively attract and  convert prospects into clients. You need to know who you are  communicating with in order to say the right thing, at the  right time, in the right way and via the right medium! Johnny will cover: 

  • What is a Buyer Persona?
  • How to Create Your Own Buyer Persona
  • How to Use Buyer Personas in Marketing
  • How to Use Buyer Personas in Sales
  • Next Steps

There will be refreshments and breakfast buffet available after his talk with an opportunity to network with other local businesses.