Increasing your rate of conversion with SEO, Google Ads & Measurement best practices

Growing your business online is more important than ever before, but producing a holistic digital strategy that covers organic (unpaid) as well as paid tactics is just as significant.

In this session, we'll be exploring the ways in which you can optimise your website for search engines and to ensure your web traffic has a positive user experience (UX) when they visit you.

We'll also discover how you can boost this optimised organic presence with Google PPC campaigns, before finally understanding how to measure the effectiveness of these combined efforts using analytics tools such as Google Analytics and HotJar.