How to Develop a Strategic Marketing Plan

Delivered by Open Velocity’s managing partner Bethan Vincent, this workshop will break down the key stages of developing a marketing strategy.

Lots of companies take a scattergun approach to marketing, without clear targets, metrics or ways of measuring success. This makes it very difficult to know when your marketing isn’t working, and when it might be compromising your sales pipeline.

A well designed marketing plan ensures that your marketing spend is being deployed effectively, and lets you know how different areas of your marketing are performing.

We will cover tools and topics including:

• Marketing segmentation
• Unique Value Propositions
• Competitor Research
• Positioning
• Customer Profile
• Go-to-Market Plan
• Defining and Measuring Success

By the end of the workshop you will be able to begin designing or refining your marketing strategy, ensuring your business is getting the most from its marketing spend.