Getting To Grips With Google Analytics 4

One of the biggest shake-ups in the history of Google Analytics is happening right now. The current version we have all built up our reporting systems on will disappear on the 1st July 2023 to be replaced by its successor, GA4.

There is a seismic shift in the data collection methods and as a consequence, you need to be prepared to make those changes in your business.

This session is a hands-on workshop where we will be setting up an account from scratch, exploring the reports,

Even if you think you know Google Analytics, this is a completely new way of doing things so this workshop is for you.

Key points covered, and takeaways included:

• Exploring the differences between Google Universal Analytics and GA4
• Discover the new features and innovations in GA4 that your business can benefit from
• Navigating the new interface and reports
• Configuring a new account for accurate data collection
• Leave with a plan of what you need to do and when based on the current timeline