Getting To Grips With Google Analytics

This hands-on workshop will give you the skills and knowledge needed to gain understanding and will teach you how to use the data in your day-to-day marketing activities. You will need access to your Google Analytics account to get the most out of this session.

We will also look at the forthcoming changes in Google Analytics in July 2023 and show you what you need to do to be ready.

This full-day workshop will cover the following;

• Why use Google Analytics and the basics of data analysis
• Set up and configure the account for greater data ccuracy
• Navigating the Google Analytics interface
• Understand the reports
• Intro to GA4