Digital Transformation in Marketing and Sales Part 2

Presented by Jonny Ross. The second part of the Digital Transformation series, we'll go through:

1. Marketing Channels: 9am - 10.15am

• Exploring all types of marketing from Paid to Organic
• Digital and Traditional Marketing
• Scarcity Marketing
• What is it you want from each platform
• Building Trust
• Considering Secondary Goals

2. Content & SEO Strategy: 10.30am - 11.45am

• Onsite SEO
• Offsite SEO
• Keywords
• Links, reputation and reviews
• Discover various type of content
• Places to share content
• Editorial and content calendars
• How to create content for the customer to create engagement

3. LinkedIn & Digital Transformation: 12pm - 1.30pm

• Create a professional LinkedIn profile to positon you as the expert
• What impact does LinkedIn have on SEO, Personal Branding and Selling
• Optimising the profile, headline and bio
• Building Connections
• Engaging Content
• Implementing your sales strategy on LinkedIn
• Creating a mindset for the digital age
• The impact of the digital revolution on business
• Why there is greater success through social selling compared to traditional ways
• Exploring digital apps and approached