Tue, 13 Jul | Webinar

Digital Transformation in Marketing and Sales Part 2

Digital Transformation in Marketing and Sales Presented by Jonny Ross
Registration is Closed
Digital Transformation in Marketing and Sales Part 2

Time & Location

13 Jul, 09:00 – 13:30 BST

About the Event

Presented by Jonny Ross. The second part of the Digital Transformation series, we'll go through:

1. Marketing Channels: 9am - 10.15am

  • Exploring all types of marketing from Paid to Organic
  • Digital and Traditional Marketing
  • Scarcity Marketing
  • What is it you want from each platform
  • Building Trust
  • Considering Secondary Goals

2. Content & SEO Strategy: 10.30am - 11.45am

  • Onsite SEO
  • Offsite SEO
  • Keywords
  • Links, reputation and reviews
  • Discover various type of content
  • Places to share content
  • Editorial and content calendars
  • How to create content for the customer to create engagement

3. LinkedIn & Digital Transformation: 12pm - 1.30pm

  • Create a professional LinkedIn profile to positon you as the expert
  • What impact does LinkedIn have on SEO, Personal Branding and Selling
  • Optimising the profile, headline and bio
  • Building Connections
  • Engaging Content
  • Implementing your sales strategy on LinkedIn
  • Creating a mindset for the digital age
  • The impact of the digital revolution on business
  • Why there is greater success through social selling compared to traditional ways
  • Exploring digital apps and approached