Digital Transformation in Marketing and Sales Part 1

This webinar will be split into three sections where we'll go through: 1. Business Objective & Goal Setting: 9am - 10.15am

• Understanding SMART objectives
• Setting Objectives
• Breaking down objectives into goals
• Considering an Objectives, Goals, Strategy & Measures template
• Exploring Growth Hacking

2. Customer Journey: 10.30am - 11.45am

• Understand all the touchpoints your customers have
• Analysing Awareness
• Analysing Consideration
• Analysing Onboarding
• Analysing Post Purchase
• Exploring Customer Centric Marketing

3. Personas & Target Audience: 12pm - 1:30pm

• Understanding how to consider company personas
• Who are your perfect future clients
• Defining People Personas
• Understanding your market
• Exploring client pain points and key issues your target market may have
• Exploring who clients report to and understand how their job is measured
• Exploring clients personal goals