Tue, 06 Jul | Webinar

Digital Transformation in Marketing and Sales Part 1

Digital Transformation in Sales and Marketing Presented by Jonny Ross
Registration is Closed
Digital Transformation in Marketing and Sales Part 1

Time & Location

06 Jul, 09:00 – 13:30 BST

About the Event

This webinar will be split into three sections where we'll go through: 1. Business Objective & Goal Setting:  9am - 10.15am

  • Understanding SMART objectives
  • Setting Objectives
  • Breaking down objectives into goals
  • Considering an Objectives, Goals, Strategy & Measures template
  • Exploring Growth Hacking

2. Customer Journey: 10.30am - 11.45am

  • Understand all the touchpoints your customers have
  • Analysing Awareness
  • Analysing Consideration
  • Analysing Onboarding
  • Analysing Post Purchase
  • Exploring Customer Centric Marketing

3. Personas & Target Audience: 12pm - 1:30pm

  • Understanding how to consider company personas
  • Who are your perfect future clients
  • Defining People Personas
  • Understanding your market
  • Exploring client pain points and key issues your target market may have
  • Exploring who clients report to and understand how their job is measured
  • Exploring clients personal goals