Developing a Winning Go-To-Market Strategy

A go to market strategy is a step by step plan that outlines how you will successfully launch your product or service to market, or launch an existing product/service in a new market.

In this workshop we will explore the key components of a go to market strategy and how bioscience startups and scaleups can leverage marketing to influence complex B2B buying cycles.

We will explore:

• How to approach positioning and messaging
• How to identify and segment your target audience to focus your efforts on best-fit customers
• How to identify and decide upon marketing activities that will influence each stage of the buying cycle
• How to develop KPIs that align sales and marketing efforts

About Workshop Leader

Bethan is the founder of Open Velocity, a strategic marketing consultancy based in York.

Formerly Marketing Director of a leading technology consultancy and a senior manager in the cloud computing industry, Bethan’s 12 year career has been built at the intersection between marketing and technology.