Campaign Planning for Digital Media

The webinar is an interactive session, which covers

(1) The key success factors in managing a digital campaign.

(2) The characteristics of digital media.

(3) The importance of integrating online and offline communications.

4) Models and termonologies for digital campaign planning.

After attending the session, you will learn how to plan an online marketing campaign effectively and how to choose the best mix of online and offline communication techniques. Case studies will be shared and discussed in the session to enhance understanding of campaign planning.