7 Marketing Essentials in Times of Change

Have your sales slowed down or even stalled? Have you seen a new opportunity to pursue, but don’t know where to start or what kind of marketing approach to take?

Businesses are being forced to look for new ways of working as customers are changing behaviour and shifting rapidly to digital environments. Severe disruptions are happening with increasing frequency and McKinsey reports that we can expect major incidents every 3.7 years.

At Digital Drive Durham we are working hard behind the scenes to support your business during difficult times and have created our new “7 Marketing Essentials in Times of Change” workshop to help you to:

1. Get Back to Basics - understand where you are now to get on track

a. Complete a business audit and benchmark where you are at – can I do more on less?

b. Keep your finger on the pulse with your clients & markets take nothing at face value

c. Now is not the time to race to the bottom line – introduce new features, methods & techniques

2. Get Creative - Identify where the biggest opportunities are right now online

a. Revisit your markets / what’s changed – out with the old and in with the new

b. What are my competitors doing?

c. Do you need to adapt your product and service offer?

3. Mine Your Data – Find the Gold / Get clear on what your customers need from you

a. Look at your client data – does this still apply?

b. Talk to your clients / bought this in the past – would you still buy it, how can we support you? Look back before looking forward.

c. Deep understanding of client needs and behaviours.

4.Create authentic connection by honing your core stories.

a. Realign your marketing messages - sensitive, genuine communications .

b. Right Place: Right Time / powerful offers that sell themselves.

c. Building community and brand loyalty

5. Position yourself uniquely to stand out in a crowded market.

a. Who are customers buying from – who are you and what do you stand for?

b. How your marketing can provide value before a customer makes a purchase

6. Give your Inner Geek a big hug.

a. New Tech : New Process | Technology cannot be a barrier to good communication.

b. Remote working - 90% people and behaviours / 10% effective use of technology.

c. Support your people with training and technical assistance so things go right.

7.Taking Care of You to Show Up as Your Best Self for Others

a. Loneliness, overwhelm, stress v. recognition, release, restore

b. Discipline, accountability and asking for help

c. Keep planning simple and sharp

Clients and customers do not want to buy from just anyone these days. Instead, they want to know who they are buying from and what they stand for.

We would like to invite you on this workshop “The 7 Marketing Essentials in Times of Change” so you can stand out, be seen and become irresistible to your clients.