In this interview, we talk about solving your clients’ problems to design and deliver new services and how podcasting became a surprising platform for success.
During the interview, we ask Mark to share his views and thoughts on:
where we are in the UK in terms of the adoption of content marketing and what the challenges are
how he began as a podcaster in 2011 by following his passion for popular culture and DC comics
how he came up with the idea for ‘Podcast Websites’ as a service and solution for other creators
why content marketing is not new but it is now more practical and impactful than ever
how he regularly identified problems and obstacles to design and launch new solutions
why it is important to pay attention to your audience reactions to continuously update your business offers
what the difference is between content creation and content marketing and why so many get it wrong
how he adapted the format of his podcast episodes from series to seasons and from long-form to short form
how he started ‘documenting’ his progress as an entrepreneur and business mentor to help others
why you should always seek out the business benefits of your content creation efforts
the process he went through to introduce recurring revenue streams for his business
the importance to find your ‘true north’ for your business activities and associated content marketing activities