Getting to Grips with Google

Thursday 21st June 2018, 09:30-16:30

Beamish Hall Hotel, Beamish

BOOK YOUR PLACE

Businesses must be registered with the Digital Drive County Durham programme before booking places on any events. If you have already completed your registration for the programme simply click the green button to email us with your booking, call the team on 0191 389 8458 or use the webchat button in the bottom right corner of this page.

Discover how to maximise your use of Google’s fantastic free suite of products to drive your business forward with a full day of sessions covering topics such as:

  • Google Analytics

  • Google Drive

  • Video marketing with YouTube

  • Google Maps and Google My Business

  • Google Adwords and pay per click advertising

  • Search Engine Optimisation (SEO) - both content-driven and technical aspects

Following on from the recent Google developer conference and other regular Google announcements, we'll also give you the lowdown on what's new with Google and how this could affect you and your business now and in the future.

Particular sessions throughout the day include:

Build Your Ideal Google Toolkit: this session will give you a tour of the many Google tools and apps available to create a better online reputation and provide better customer service. Importantly we will look in detail at Google Maps, the small business secret weapon!

 

Practical SEO - The Art of Content Creation: this session will show you the 3 essential tactics to create better online content faster that will attract the attention of your ideal customers. Using key SEO principles you will learn how to create your content calendar for 2018-19.

 

Rediscover YouTube and Video Marketing: this session will demonstrate how to get started with video content from launching a successful YouTube channel without creating any videos (yes it is possible!) to producing your own video series using your phone or your laptop.

Acing AdWords: Uncover all the hidden gems that will enable you to ace your AdWords account and increase your return on investment. Find out how to use the Search and Display networks to full effect, and analyse the performance to improve your overall return and we will scrutinise the most common areas for wastage.

 

Mastering Google Analytics: Unlock the insights that will make your budgetary decision making far marketing easier. In this session we will dive into a live Google Analytics account to demonstrate the reports in Google that will give you more information at your fingertips. This is a fast paced and hands-on session that will open your eyes to the world of Google Analytics and all it can offer.

 

Practical SEO – The Science Behind Success: Gain a working understanding of the more technical elements of your website making sure all the boxes are ticked and Google can crawl, index and return your webpages leading to increased visibility in the search engines. We will look at the main free tools to audit a website and conduct a live technical appraisal of a website to give you a working understanding and practical application of technical SEO.

Who should attend?

Anyone that uses (or would like to find out more about using) Google to promote, measure or support their business. During this conference style event you'll have the opportunity to choose from a range of taster sessions so that you can build a day of learning that's tailored to your business and your technical skill level.

BOOK YOUR PLACE

Businesses must be registered with the Digital Drive County Durham programme before booking places on any events. If you have already completed your registration for the programme simply click the green button to email us with your booking, call the team on 0191 389 8458 or use the webchat button in the bottom right corner of this page.

© 2018 Digital Drive Durham

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Contact us on 0191 716 0960