SEO Basics – Your journey into SEO for your business

The two hour webinar will cover the basics for setting you off on your growth for SEO visibility. SEO is not 1 job. It's the online representation of you as a brand, what you believe in, what makes you an expert at what you do and the storytelling of the whole story.

During the webinar our presenter Chris Ogle from Mira Marketing will cover:

• What SEO is, and what SEO isn't.
• The neglected freebie - Google My Business
• The sitemap - The bit Google reads to understand your site.
• Getting to grips with Search Console - Manage your site traffic.
• How reviews impact search visibility and how to manage.
• Keyword research -Taking the guesswork out of writing.
• Backlinks. The search engine popularity contest.
• Schema - Pulling, reviews, stock, pricing and more to the search results.
• Measuring results the smart way. Looking at relevant traffic, not total traffic.