Getting Ahead with SEO

This session is designed for any business setting out in the world of Search Engine Optimisation (SEO). We will look at the essentials that need to be covered in order for the search engines to find your website and then start to surface your content to their users.

It can be somewhat daunting when looking into SEO for the first time, with so many acronyms and tricky theories it can be easier to push it down the to-do list! You will leave this session with a deeper understanding of how the search engines work, and leave with an outline SEO plan that you can action.

We will analyse what the search engines are looking for, and what is considered best practice to ensure good visibility.

Specifically, we will cover the following:

· Best practice technical considerations

· How to ensure the content is well optimised

· How to promote your website to aid increase visibility within the search engines

· Local SEO - Google My Business

· How to track success and impact