Brand Building and Content Strategy Workshop

This special masterclass will show you in detail how to build an online brand by approaching content creation very differently.

Expect lots of surprises, new ideas and inventive solutions as we explore new ways to get you fired up as a copywriter, vlogger or podcaster!

Who is it for?

All levels – from decision makers who are new to digital marketing or to practitioners in need of a fresher perspective.

What will I learn?

The tactics and tech you will need to create better content faster and completely transform your online reputation.

Part 1. Defining Your Online Brand - A scene setting module about the ‘3 levels of online Reputation’ and the importance of content for word-of-mouth marketing.

Part 2 – Finding Your Online Content Voice –

An interactive session looking at the ‘7 Online Voices’ and helping re-discover your true voice as a content creator.

Part 3 – Content Creation Essentials – A practical session on the ‘4 Essential Blog Posts’ to engage your audience and a reminder of the tools and templates you will need.

Part 4 – The Video Creator Toolkit – A practical session on the ‘3 Essential Online Videos’ to engage your audience and expert advice on the kit you will need.

Part 5 – The Podcast Creator Toolkit – Another practical session about the fastest growing content format this year and how to launch your own podcast show in 2022.

Part 6 – Your 2022 Brand and Content Action Plan – We will discuss how to prioritise the various tasks to help you complete the design of your 2022 Action Plan.

Hope to see you there!